Step 1: Stick your needle through hole #1 from the wrong side of the paper/fabric to the right side. Then, stick the needle to hole #2 from the right side to the wrong side.
Step 2: Stick your needle through hole #3 from the wrong side to the right side
Step 3: Stick your needle back into hole #2 from the right side to the wrong side
Step 4: Repeat steps 2 &3 for the rest of the holes.